CONTENT STRATEGY + ROLLOUTFor the Kips Bay Decorator Show House New York, I developed and executed a multi-channel content strategy designed to extend the impact of the event well beyond the show house itself. I planned the rollout across social, video, editorial and email, creating a coordinated campaign that introduced the project, highlighted the designers and spaces, and sustained storytelling throughout the show house and beyond.
My role spanned strategy and hands-on execution—from content planning and video direction to social creation and publishing, while guiding the broader narrative across email and digital marketing.
YOUTUBE
I helped direct long-form video content that brought audiences inside the show house and gave designers an opportunity to tell the stories behind their spaces. I shaped the content approach around creating assets with a longer lifespan than the event itself, turning the show house into an ongoing source of design storytelling and brand discovery.
INSTAGRAM - Case Study, Bilotta Architecture
A kitchen inspired by the energy of an Italian café and designed to bring people together.
For Regina Bilotta of @bilottakitchens and architect Sarah Witkin of @bilottaarchitecture, the @kbshowhouse kitchen draws from the spirit of Italian design in the ’70s and ’80s, reinterpreted through sculptural forms, rich tones, and natural stone.
Patagonia Extra Granite takes center stage, its rust, green, and cream crystals bringing movement and warmth to the island and continuing up the wall behind the range. Beside it, honed Naica Quartzite offers a quieter counterpoint, grounding the room in soft, creamy tones.
The result is a kitchen that feels full of life, layered, unexpected, and meant to be discovered.
Materials:
Patagonia Extra Granite + Naica Quartzite
20K views — 274 saves —38 comments — 184 shares
I developed and executed the social rollout across Instagram, translating the larger campaign into a mix of Reels, carousels, Stories and in-the-moment coverage. Content was strategically paced from early teasers and designer introductions through room reveals, material details and video storytelling—creating a consistent narrative while taking advantage of the immediacy of the event.
